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Startup

SaralHai, Startup from Indore is breaking all odds and creating momentum in the market

05th, September 2017    -    Startup

Birth of SaralHai 

SaralHai was conceptualised back in February of 2015 over coffee. We realised that Indore lacked a service that could help people get fresh fruits and vegetables with ease – like by using an app, a website, or a simple phone call and that tapping the demand could be both profitable and scalable. When this idea met our passion for making a mark, SaralHai was born. It started off with just me (Varuna) and my co-founder (Archit), boasting of one more core-team member (Devashish), software designers, graphic designers, PR manager, and, above all, a burgeoning hold on the target market.

Market approach

Soon after the idea was born, SaralHai was officially kickstarted in March of 2015. Initially, it was just the two of us working our way around the entry barriers, and the idea was to target household, or the ultimate customers (B2C model). After much research, networking and bootstrapping, SaralHai went on to target other businesses primarily, like cafés and other food outlets (B2B model); this was no mean task. Now we have moved on to the H2H model (Human to human), which is to mean a hybrid of the above two, not to constrict us to providing services to just individual customers or businesses. Our approach to the market has built trust and integrity as its most important element. We also aim to make our association with our clients/customers advantageous to all the parties involved by the use of SaralHai cash cards ( Stakeholders; Customers and Cafes )

Team: 

The SaralHai core team is three members strong: Myself Varuna Bhambhani, my co-founder Archit Jain, and Devashish Aildasani. All of us are of the same age. While Devashish and I are third-year college students, Archit has dropped out of college to fully dedicate his time to SaralHai. We have app designers, graphic designers, publicity managers, and interns who have contributed a lot to SaralHai’s cause during their time here.

Business model

Apart from the usual modes of transaction, the SaralHai cash cards are gaining popularity among our customer base.

Using SaralHai cash cards, customers can buy food items and beverages with partner outlets, which can avail those cash cards for fruits and vegetables from SaralHai. This helps us in not only widening our customer base but also expanding its spectrum.

Differentiating factors:

What is different from our competitors, like Grofers, Peppertap and Bigbasket is our target customers, which are food outlets and other businesses that demand fruits and vegetables in huge quantities, that is, we lay more stress on the B2B part of H2H. So far, we have been successful in creating a niche for ourselves in this market, with an increasing number of target businesses becoming our valuable customers.

Mobile application - Saralhai

Website -                   SaralHai      

Facebook                  Saralhai   

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